Elevating Night Operations With a Custom Website Build

Project Overview:

Our client, an established business in the logistics industry, was expanding their service offerings with a new website focused on after-hours support for freight carriers. This new service helps carriers manage overnight issues while fleet owners and managers can step away, recharge, and spend time with their families.

Project Objectives:

• Develop a website to effectively communicate the clients' new after-hours service.
• Position the client as a trusted "night guardian" for logistics companies, providing critical overnight support.
• Ensure the website design was responsive and engaging, with a clear focus on customer experience.
• Implement an online booking system that streamlined the consultative approach the client was bringing to the market. 

What We Did:

• Brand Development: Worked with the client to develop a new brand identity to align with the new service area, incorporating font styles, specific brand colors, and a tagline that connected to the owl's eyes imagery chosen by the client.
• Content Creation: Wrote website content with a focus on the expanded services, addressing fleet owners’ and managers' challenges. We framed the client as their trusted "night guardian," handling critical issues while they rest.
• Consultative Approach: Provided multiple options for content and imagery, ensuring the new service area was presented in a way that resonated with their target market.
• Hero Section Video: Developed a video that plays on a continuous loop in the Hero Section of the website’s homepage, reinforcing the "night guardian" theme. The video became the centerpiece of the website, drawing in users and highlighting the clients unique offering. A clip from this video is shown above as it plays on both a desktop and tablet.
• Online Appointment Booking: Created an intuitive online booking process and set up backend systems to ensure form submissions and bookings reached the appropriate departments.